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Google Analytic Overview

I spent some time to understand Google Analytic(GA) as I have some project that might require it.

What is Google Analytic?
Google Analytics is a freemium web analyticsservice offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analyticsservice on the Internet.Read more...
Simply say, it use to track our website such page view etc. which enable us to see the performace of our website.

There some pro and cons of using GA that has been mentioned in several sites.I just listed down what I want to know but I provide resource below so you can grab it for more info.

Pro
  1. It's free so everyone can use it.We can setup up to 100 analytic account  .
  2. It's almost complete feature even for free version .It has has almost every metric we may want to analyze such bounce rate, average time spent on page, etc.
  3. It can be used in different enviroment such as website or mobile.
  4. The information resources are  available widely.Google setup Google Analytic Academy . Wow, an academy just for this, surely there a lot to learn =)
Cons
  1. For free version, Google may have some advantage of retailer data.
  2. It might no so user friendly for none technical background user.Honestly, I feel a little bit difficult to start such as add new account and understand the term.But it's possible to learn and also I believe Google will improvise user interface.
  3. If you have high traffic website, you might want to consider Google Analytic 360 which is expensive ~$150,000 per year.

Some screenshot on creating analytic account.

The Create new account is nowhere to be found.You have to click on Admin then select on dropbox.

Some share setting that you might want to consider especially if your site is sensitive.

Sample of javascript that you might need to paste on your site header.


Analytic Account structure in Google Analytic
source:Account Structure
An Analytics account is a way to name and organize how you track one or more properties (e.g. websites, mobile apps, point-of-sale devices) using Analytics. Each Analytics user has access to at least one account, either one they created themselves, or one that they were given access to by someone else. In each Analytics account, at least one property (such as a website) is being tracked. As shown above, an Analytics account can be used to track a single property, or it can track many distinct ones, depending upon the requirements of its use.Read more...

Resources that I found useful :



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